There is a reason why we ask our sellers for testimonials in South Florida!
It is not by accident that we often ask our sellers to provide a testimonial (if he or she feels comfortable). This type of “word-of-mouth” recommendation is actually backed by sound science!
We did a little research about the science behind the testimonial and how the science of social proof actually works. In this research, we ran across and interesting article by Ed Hallen, posted to Buffer Social, where Hallen mentions, “A lot of things go into a person’s decision to purchase a product, and social proof is certainly one of those important factors. Studies show that 70% of consumers say they look at product reviews before making a purchase, and product reviews are 12x more trusted than product descriptions from manufacturers.”
Hallen notes the definition of social proof as, “Social proof is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Thanks to social media, social proof has gained steam over the past couple of years, but in truth it’s been around for a while in marketing.”
Hallen adds the five principles as expert proof, celebrity proof, user proof, wisdom of the crowd, and wisdom of your friends as the psychological factors involved in making a decision to buy (or hire).
Moreover, we found an article written by Aileen Lee, on TechCrunch.com® that expands on this theory, “In the age of the social web, social proof is the new marketing. If you have a great product (or service) waiting to be discovered, figure out how to build social proof around it by putting it in front of the right early influencers. And, engineer your product (or service) to share the love. Social proof is the best way for new users to learn why your product (or service) is great, and to remind existing users why they made a smart choice.”
Did you know that Water Pointe Realty Group has a page devoted specifically for testimonials from our clients? We really appreciate the time and energy that folks put into crafting the notes and allowing us permission to share them.
We here at Water Pointe Realty Group just love to share interesting information, and to assist prospective new residents in discovering that being a Floridian is a unique lifestyle. We do our best to communicate with our past, present, and future clients from Stuart, Hobe Sound, Tequesta, and our Jupiter waterfront homeowners. Please make sure to visit our Home Sellers Marketing Plan page for some valuable information about the first steps to becoming a satisfied client with Water Pointe Realty Group.
Whether you own, or are interested in purchasing Jupiter Florida Real Estate, Stuart Florida Real Estate, or any South Florida Real Estate, Water Pointe Realty Group is here to assist. Our knowledgeable, professional, and personable staff is readily available via traditional communication methods as well as all social media networks. Become a fan of Water Pointe Realty Group on Facebook® today! Subscribe to our newsletter here. Our team of highly dedicated, real estate brokers, agents, and Realtors® are extensively skilled and always strive to offer you a real estate experience that will not only meet, but exceed your highest expectations. The Water Pointe Realty Group team knows the Palm Beaches and Treasure Coast like no one else; and can provide you with the resources to help you make informed and educated decisions. With a team approach, this group of real estate experts are sure to provide you with outstanding service. Your access to homes for sale in Jupiter, homes for sale in Stuart, and waterfront homes is really only a click away! Water Pointe Realty Group, representing the finest properties….from inlet to inlet.
Soon, you too, could say, #thisisthelife
Article by: Jeannie M. Ferrara